Zara inside ChatGPT, and on to the store

Zara's US store as an app inside ChatGPT: five customer journeys, every card built from Zara's own catalog, stock and Help terms (read on October 18, 2026).

The ChatGPT filmAn iPhone running ChatGPT, five conversations in a row, speed controlhttps://zara-films.demos.42a.ai/chatgpt-run From ChatGPT to zara.comThe conversation starts in ChatGPT and carries on in the store with the Zara assistanthttps://zara-films.demos.42a.ai/site-run The clickable mockupThe same conversations, to click through by handhttps://zara-films.demos.42a.ai/chatgpt
  1. A wedding guest look under $200
  2. The right size in a blazer
  3. A birthday gift under $80
  4. In my size, in Manhattan, today
  5. Jeans a size too small